Joico Joifull Volumizing Shampoo

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body.

The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results.

RICE PROTEIN Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair.

BAMBOO EXTRACT Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.

SMARTRELEASE TECHNOLOGY Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.